Roy E. Chitwood, CSP, CSE
President
Roy Chitwood has been a leader his entire career: First in the insurance industry, and since 1976 as President of Max Sacks International (MSI), the firm that has been teaching sales professionals to sell more effectively since 1958.
Roy started selling in 1960, when he became an insurance agent in Los Angeles for Midland National Life Insurance Company. He quickly moved into positions as Branch Manager and District Manager, and then as Regional Manager for a companion company, Westland Life Insurance. He built his region from a one-room office into the top-producing territory in the company, with 28 branches throughout Southern California and Arizona.
Throughout his insurance career, Roy continued to make in-person sales calls, to keep in touch with the realities of day-to-day selling. Early on, he realized that proper training techniques were the key to building a strong sales organization. He devoted two years to designing a sales training program, and in the process developed many of the selling methods now taught by Max Sacks International.
Roy moved to MSI in 1976, when he acquired the firm. While retaining the vital aspects of the Sales Training Program which had helped thousands of corporate personnel since 1958, he found the program could be even more effective when enhanced by the skills and techniques he had refined in the insurance industry.
The Max Sacks International program, called The Track Selling System™: A Scientific Selling Procedure, stresses managing selling as a process.
Roy's opinion is, "Salespeople must become actively engaged in their clients' business affairs, working as consultants, counselors - in fact, partners - with their customers."
Roy is past president and chairman of Sales and Marketing Executives International (SMEI) and Sales and Marketing Executives Association of Los Angeles. He is a Certified Sales Executive (CSE) and is a member and Certified Speaking Professional (CSP) of the National Speakers Association.
Roy has successfully helped people increase their prosperity, earn more money and have more fun in business.
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