Our History
We are a sales and sales management resource center, offering dynamic, fast-paced programs designed to fine tune the skills of the seasoned sales professional and to help the novice do it right, right from the start. We have serviced well over 3,000 corporate and association clients and have trained more than 250,000 sales professionals since 1958, when the company was founded by Mr. Max Sacks.
Photo above: Sales and Marketing Executives International's leadership and past presidents
Max spent his entire career in sales and sales management. His last corporate position was sales manager for a Los Angeles pharmaceutical company. Max also taught salesmanship at Los Angeles City College for several years prior to starting Max Sacks International.
Roy Chitwood, CSP, CSE purchased the company in 1976 after a long association with Max through their involvement with Sales and Marketing Executives International. While in the insurance industry, Roy sent several of his representatives through Max Sacks' training program and was impressed with the professionalism of the training and the rapid results it produced. Upon acquiring the company, Roy kept many of Max's essential concepts such as "Track" and "FUD" and updated the program by incorporating the strategies and techniques he developed throughout his 16 years in sales management in the insurance industry. Roy continually refines the program to make it the most complete and useful "real-world" training available in the constantly changing selling environment.
All programs are based on Track Selling™, a scientific, step-by-step procedure that covers all points in the sales process and leaves nothing to chance. Rather than abstract theory or emotional "hype", Track Selling present realistic, transferable skills and precise methods participants can use to achieve more success in both their professional and personal lives. Track Selling is proven in the field and proven on the bottom line.
Max Sacks International workshops, speaking engagements, audio and video products are state-of-the-art and comprehensive, earning respect and recognition from successful sales and marketing executives throughout the world.
Taught by experienced and successful sales and sales management professionals, MSI courses are energetic, entertaining, challenging, and above all, highly effective in helping your sales force realize its full potential.
From thirty-minute speeches to our intensive, information-packed three-day sales workshops, MSI programs give participants the practical, step-by-step methods and skills they need to sell more... to earn more... and to develop deep satisfaction and genuine pride in their professional sales careers.
