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What is CSE?
CSE© is a designation for sales managers and top level executives
certified by Sales & Marketing Executives International, the worldwide
association of sales and marketing management.
For many years, sales and marketing executives have needed a program
that certifies professional competency in sales or marketing. It is
important to recognize the marketing and sales professionals who have
met and surpassed the high standards of education, experience,
knowledge, and ethical conduct, as is done in other professions. This
is what the CSE designation accomplishes.
What Benefit Does a CSE Offer You?
The Sales & Marketing Executives International CSE certification
designation shows that the manager or executive is a true professional.
Certification announces professional competence to clients, prospects
and peers. Professionals earning this coveted designation clearly:
- Signal to customers that he/she is a professional who abides by
higher ethics and principles.
- Certify that he/she has met the profession's highest standards of
knowledge and experience.
What Does the CSE Designation Signify?
Professionalism: Certification indicates a high level of professionalism
to both co-workers and customers, increasing a CSEs value in the market
place.
Leadership: Certification signifies a CSEs dedication to continuous self
improvement and to the
professional standards of his/her staff.
Recognition: Only a small fraction of sales and marketing executives
ever achieve certification, indicating that a CSE is a leading sales and
marketing professional.
Knowledge: Certification improves a CSEs understanding of the most
current sales and marketing processes and trends.
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What Are the Criteria?
To qualify to sit for the exam, candidates must meet the highest
standards of education and experience as established by one of the
profession's most distinguished panel of experts and universities. If the screening standards are met, a
rigorous exam must be passed to ensure mastery of all key concepts in
your certified discipline. Candidates who successfully pass the
educational, experience, and testing requirements are then awarded
professional certification.
Following is the criteria:
1. Attain a minimum of 35 points from the Accreditation Chart.
2. Provide a complete application so that your experience and reference
points above can be verified.
3. Study the materials sent by SME (recommend 2 months of part-time
study before the testing date).
4. Successfully pass a 4-hour certification examination and sign the
Code of Ethics.
What Are the Certification Objectives?
The CSE Certification Program is sponsored by Sales and Marketing
Executives International through the SME Accreditation Institute as a
professional service with the following objectives:
- To establish and maintain a uniform standard of professional
competency in the field of sales and marketing management as well
professional sales.
- To recognize professional expertise.
- To encourage continuing education and professional development among
sales and marketing
executives and professional salespeople
The Association:
SME-International is a non-profit professional association with
affiliated chapters throughout the world dedicated to the advancement of
professionalism, ethical standards and education for sales and marketing
managers. Members meet for the exchange of ideas, a channel for new
techniques in marketing and an opportunity to develop sales and
marketing skills through informational seminars, workshops and
conferences. For more information about SME-International call (888)
LINK-SME or visit www.smei.org.
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What Successful Candidates Say . . .
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I just don't want to be one of the pack, I want to show I'm a
professional.
Harlan Proehl, CSE
Hewlett Packard
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Certification is very helpful in the workplace and in public
relations.
Dave Hinkes, CSE
Xerox
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It shows professionalism to my customers and business associates.
Peggy Robart, CSE
Nationwide Insurance
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