Each time an employee has contact with a customer he or she either sells or "unsells" the company itself. Most companies understand the benefits of training their sales force, but few see that every employee - from the receptionist to the CEO - is part of the sales process. Success comes to those companies which mobilize their people to respond to today's customer-driven market. Engineers, executives, and administrative personnel must recognize and act upon the sales potential inherent in their jobs. This presentation shows companies how to turn their existing workforce into a vast sales force, for an enormous return on investment.

Selling is hard work. Why make it even harder? How many times have we spent too much time talking when we should have listened to our customers and learned about their business and needs? Or become so involved in talking about our product or service that we never got around to asking for the order? These are two of the seven deadly sins of selling. In this program each of these common but disastrous mistakes is humorously illustrated with unforgettable real-world examples. Participants learn practical strategies to avoid sinfully wasting sales opportunities. As a refresher for the seasoned professional or as a primer for the novice, this information-packed program leads to immediate tangible results.

For businesses to prosper in today's competitive marketplace leaders are essential. Not managers, but real leaders who are nurturers and teachers rather than police and watchdogs. In this stimulating talk your group will learn the difference between managing and leading and why fads such as re-inventing, downsizing, right sizing, empowerment and green often fail. They will learn the principles of leadership: including vision, trust, creativity, and spirituality. This program contains powerful insights for those who must lead today, as well as for those aspiring to be the leaders of tomorrow.

Despite the public relations hoopla that surrounds customer service today, exemplary service is the exception rather than the rule. There's a disconnect between the slick ad campaigns and corporate mission statements on the one hand, and the realities of everyday customer experiences on the other.

Customer service today has many new challenges. It requires the most contemporary and most professional people skills available. Customer service representatives must be able to differentiate themselves in a crowded indifferent world. It is essential for employees to improve customer service without becoming negative and cynical. Regardless of the title held, every employee is selling or unselling his or her company every hour, every day. Outstanding customer service must be the desire, not the duty.

For years the accepted paradigm has been that a company's greatest asset is its people. It certainly sounds right, and is even politically correct. The problem is that it's the truth, but not the whole truth. A company's greatest asset is the undeveloped potential of its people. Recent studies have shown that the fastest way for a company to increase profitability is to invest in its people. Not research, not equipment, not inventory, not fads. Companies truly committed to excellence develop the potential of their people by investing in training. The payoff is a more valuable asset that leads to a stronger company, improved service to customers, and increased profitability. Commit to excellence - develop your greatest asset shows the critical importance of ongoing training and how to develop or find training that works.

If the customer won't benefit from the sale, the sale should not take place. Your group will learn why vendor-driven sales methods no longer work. Now and in the future, up front, empathetic, professional salespeople must serve customers as advisors, counselors and even partners. Your customer is your partner encompasses the Track Selling System™, a scientific, step-by-step process from the approach through the close and follow-up that covers all bases, leaving nothing to chance. Your customer is your partner, an ethical, win/win philosophy, is the key to professionalism and increased sales.

I am baffled as to why there is still so much making it up as you go along today in sales organizations around the globe. My years of experience and observation of the current economic situation leads me to one inescapable conclusion: any company's future depends more on the quality of its sales force and its marketing ability than any other activity of its structure. Companies simply will not survive in the current market if they cannot effectively market and sell their products and services. When selling becomes a procedure it ceases to be a problem. If it's not a procedure, it will always be a problem. Therefore, a company's processes, even more than its products, define it identity, shape its opportunities and determine its potential for growth and profitability. Everyone in the organization will benefit form hearing Roy talk about the power of a sales oriented organization.

Roy Chitwood helps you achieve the results you want -

1. Before the event


Roy talks with you and your people and gathers information about your organization, your industry, and the audience he will address. He works with you to determine exactly what you want to achieve with his program. He develops his presentation to exceed your expectations.

2. Practical information


Roy delivers approaches, strategies, and tactics your group will put to immediate use in their professional and personal lives.

3. Motivation that lasts


Participants leave the presentation motivated to use what they've learned. The new tools lead to success, further increasing motivation.

4. Reinforce success


Books, CDs and DVDs can continue the learning process beyond the time constraints of one presentation, and make Roy's tools for success an ongoing program.